"The video that the Toon Team was able to produce has increased our top of the funnel enterprise sales rate by 34%. The quality of the video completely surpassed our expectations, as did the Toon Team's communication and organization of the video production process. I'd highly recommend Toon Studios to anyone interested in using video to improve their business performance." - Justin Ith, Co-founder, Immutouch
This video was created for Immutouch, a company that has created a smartband that vibrates as the user gets their hands close to their face. Created for the COVID-19 virus, the founders at Immutouch wanted to produce a short, 30 second video that would clearly tell the smartband story.
Objective: Explain the value of Immutouch in protecting front-line employees from contracting viruses.
Single Key Message: Wearing gloves then touching your face is like not wearing gloves at all. You need to protect your front-line employees from contracting the virus and gloves won’t work.
Video Target Audience: Key buyers at enterprise companies who employ workers who are on the front-lines (E.g. grocery store workers, bank tellers, first responders, police, nurses, doctors, etc.). These buyers are HR managers, general managers, and company legal representatives.
Story: With only 30 seconds to share the message our story had to be tight and cut right to the chase. With COVID-19 on the tops of everyone's minds we did not have to spend much time establishing the problem. We went with a quick establishing shot of an ominous virus and expeditiously moved to our three protagonists, representing the frontline employees so important to our target audience. Within seven seconds we had already set up the basic problem, and within 17 had fleshed it out in full, preparing the stage for the product introduction and solution. We kept the artwork clean and simple so the story was not weighted down with extraneous material. We think we nailed it, and from the success the video has had to date the market attests to that.
Single Key Message: Wearing gloves then touching your face is like not wearing gloves at all. You need to protect your front-line employees from contracting the virus and gloves won’t work.
Video Target Audience: Key buyers at enterprise companies who employ workers who are on the front-lines (E.g. grocery store workers, bank tellers, first responders, police, nurses, doctors, etc.). These buyers are HR managers, general managers, and company legal representatives.
Story: With only 30 seconds to share the message our story had to be tight and cut right to the chase. With COVID-19 on the tops of everyone's minds we did not have to spend much time establishing the problem. We went with a quick establishing shot of an ominous virus and expeditiously moved to our three protagonists, representing the frontline employees so important to our target audience. Within seven seconds we had already set up the basic problem, and within 17 had fleshed it out in full, preparing the stage for the product introduction and solution. We kept the artwork clean and simple so the story was not weighted down with extraneous material. We think we nailed it, and from the success the video has had to date the market attests to that.
Follow our journey for the Immutouch animation by clicking on any of the major project's stages below. To download the Case Study and all four major project stages, click here. Note that given the need to expedite the video, we did not provide three treatments on this project, but rather jumped right to the script stage once the Creative Brief was approved.
Questionnaire
|
Creative Brief
|
Script
|
Storyboards
|