At Toon Studios we pride ourselves on the 2D Character animations our group has done so far. Recently launched, our portfolio is small, so mixed in with some of our recent work are some examples of what our lead animators have done over the years. Check it all out below. We think you will find that the videos share the brand's message in a compelling and entertaining way. Enjoy!
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Immutouch
When COVID-19 kicked in, Immutouch jumped into action and modified their smartband watch so it could help users mitigate touching their face, one of the primary ways a virus is spread. Immutouch had a need to produce and launch a short video quickly. They turned to our team to get the job done. In a short five weeks we produced a 30 second spot that helped get the word out to Immuotuch's enterprise customers. The video has been been a big success to date, helping to increase their top funnel sales by 34%! |
30 second videos can be tough to produce. The story needs to be tight, with no room for extraneous messaging. We believe we hit the mark, and so does our client:
"The video that the Toon Team was able to produce has increased our top of the funnel enterprise sales rate by 34%. The quality of the video completely surpassed our expectations, as did the Toon Team's communication and organization of the video production process. I'd highly recommend Toon Studios to anyone interested in using video to improve their business performance." - Justin Ith, Co-Founder, Immutouch
"The video that the Toon Team was able to produce has increased our top of the funnel enterprise sales rate by 34%. The quality of the video completely surpassed our expectations, as did the Toon Team's communication and organization of the video production process. I'd highly recommend Toon Studios to anyone interested in using video to improve their business performance." - Justin Ith, Co-Founder, Immutouch
Click here for the Immutouch Case Study and join us on the production journey, from concept through completion.
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Varier
Varier's core idea is very simple - provide chairs that follow your body's natural urge to move and keep it in its natural posture. Varier wanted to share with their audience the importance of good posture while sitting, without overtly selling their products. So the team designed a fun, playful video that demonstrated the importance of good posture without being heavy-handed. Educational and informative, the video follows our protagonist as he deals with conventional sitting and its negative outcomes, only to finally discover the benefits of "active sitting." |
Varier products are never mentioned but it is clear at the end of the video who is delivering this message and where the viewer can go to learn more.The video helps establish Varier's credibility as an industry resource, concerned with people's health and willingness to share stories that teach, not just sell.
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Open Context
The group at Open Context had a real identity problem and it was not easy to clearly share their value proposition with their demographic. After developing an extensive Creative Brief, we created a fun protagonist, Stan, an empathetic character who struggles with current industry best practices where he finds it hard to organize and publish his work. Finally, at the end of his rope, Stan discovers a new way in which he can not only organize his data but share it in an open source environment, as the video parodies "A 2001 Space Odyssey." |
The piece opens with dark scenes and as Stan discovers Open Context the video shifts to brighter tones and more inspirational music. As with every video we produce, we do not let the details fall through the cracks. Colors, sound and pacing are all critical to us in telling a story that will resonate with the viewer, keeping them engaged until the end "call to action." This was one of our favorite projects to work on and the client was thrilled with the results:
"We enthusiastically share praises for your work. The Open Context video has had a FANTASTIC reception. People absolutely love it, and it is having the intended impacts in terms of explaining the core of what Open Context is about." - Eric Kansa, Program Director, Open Context
"We enthusiastically share praises for your work. The Open Context video has had a FANTASTIC reception. People absolutely love it, and it is having the intended impacts in terms of explaining the core of what Open Context is about." - Eric Kansa, Program Director, Open Context
Click here for the Open Context Case Study and join us on the production journey, from concept through completion.
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The Alexandria Archive Institute
The most unique video we have done to date. Certainly a challenge, we wanted to tell the AAI's story without any narration or voice over, allowing the audience to take in the narrative through visuals and music only. It can be a beautiful and effective approach that pulls the audience into the story in a way like no other style can. Pixar has been doing this for years with its amazing short stories. Now we don't profess to be anywhere near Pixar's level, but we do think the approach worked for the AAI, and the video was an absolute joy to work on. |
The story follows our two protagonists, Fred, an archeologist who just made an incredible discovery, and Angie, a young girl who is mourning the loss of her favorite playground. Through their journeys we discover the AAI, a company devoted to working with archeologists to share their underlying research data on a global scale. Helping Fred to unleash his findings, the AAI deploy their alter ego superheroes to not only propel him to share his work with the world, but inspire Angie to become an archeologist, sharing Fred's work at large as well. The story gives significant meaning to the AAI slogan "Opening The Past, Inspiring The Future," clearly building the AAI's brand awareness, their primary video objective.
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Knowledge Anywhere
Knowledge Anywhere is an online training platform that allows users to quickly and easily organize, manage and assign all of their in-person and online training in one place. The team wanted to inform the viewers of this service in a clear and concise way, so the team designed a simple story that would meet our client's objective. First setting up the problem, we follow a group of hospital workers that clearly need training, and then refine the story to focus on our main protagonist, a Dr. from the group, who discovers the KA platform and engages with a trainer. |
Like all videos, the team believed it was important to create characters that the demographic could understand and relate to, so beyond the Dr., the team featured a number of health workers at the beginning and end of the piece. They play minor roles but important ones in this simple but effective video.
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Shopular
Finding the right deal when shopping can indeed be a challenge. The piece opens with confident Liz, who has a great eye for deals. Liz knows if she just had enough time and energy she could wade through all the shopping sites online and discover all kinds of fantastic discounts. But who has that kind of time? Certainly she doesn't. An empathetic audience can feel Liz's frustration and anguish as she searches for those elusive deals on the web. Enter Shopular, a mobile app that delivers deals from top retailers straight to your phone. Liz's problem is solved! |
As the story unfolds the viewer learns of Shopular's benefits, journeying with Liz as she discovers the joy of using the app. The target audience connects with Liz on a number of levels and by the end of this cute piece they are indeed ready to learn more about the Shopular solution that will save them both time, and money.
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FotoIn
In this story the audience follows our protagonist Pete, an astute general contractor who needs to find a better way to document his construction projects. The current methods are tedious and time-consuming and he knows there has to be a better way. After setting up the problem the story introduces FotoIn, an innovative solution that allows Pete to easily shoot photos of his work on his mobile device and then upload them to a safe and secure site of his choice, all with GPS locations, tags and timestamps. A real winner in Pete's eyes! |
As the story continues to unfold the story introduces some other characters using the FotoIn app, combining 2D animation with some live-action shots to create a unique experience that clearly showcases the solution's many benefits. The piece then comes full circle, back to Pete, but this time in a much better space, happy he has discovered the FotoIn product as he enjoys some of the free time with his family that the app has provided.
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5th Finger
Like the FotoIn video, the team combined a bit of live-action with this animation as well. This approach was a great fit for the the 5th Finger solution. In showcasing real-world product with our animated characters the 5th Finger value proposition truly shined. The innovative use of combing the characters with post-it notes helped merge the live-action world with the animated world seamlessly. The story follows our two protagonists Darryl and Nicky as they navigate the challenging waters of building a website that works well across both desktop and mobile devices. |
Adding some humor to the storyline, Darryl struggles with the conventional methods of multiple device web design while Nicky has to fend off upset customers, our antagonists, when things don't go well. Once Darryl and Nicky implement the 5th Finger solution all is right with their world. The piece follows the standard practice of "stating the problem up front and then introducing the solution," bringing the two characters together in the end to celebrate their success.
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Health Options Worldwide
Making smart decisions about your health is never an easy thing. Keeping track of what tests you should do, how often to visit the doctor, when and how to purchase medications, and more, can be quite the challenge. Health Options Worldwide (HOW) has developed a service to help people to manage their health in a seamless and efficient fashion and the team was thrilled to create a brand awareness video for them. Like all videos, the team created a central character, in this case John, who struggles with keeping up with all the demands of managing his health. |
After setting up the problem in a humorous fashion the story introduces HOW to John, where the benefits of the solution follow. As he discovers the upsides to engaging with the HOW service, John's demeanor is transformed, driving the viewer to learn more about how Health Options Worldwide can help them manage their health management needs.
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VisaHQ
In this cute little story our protagonists Lily and Sam are on their way to an international excursion, but before they do they must acquire their Visas. In this video the team used the two protagonists strategy on purpose, to show the clear dichotomy between what the solution VisaHQ brings to the table versus conventional methods. Both characters are relatable and the audience can clearly identify with either one, and this is why this works. Juxtaposition can be tricky, but effective when done right, as is clear in this piece. |
As the viewer journeys with Lily and Sam it becomes more clear with every step that the smooth visa acquisition process offered by VisaHQ is demonstrably better than the alternative route. The story effectively plays on Sam's fears as he stumbles through the standard system, only to pivot back to Lily's success. The twist at the end is that not only does Lily travel overseas after acquiring her Visa through VisaHQ, but Sam does as well, finally discovering the solution and riding the rocket of success to his overseas destination.
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Key Ingredient
When it comes to cooking, who hasn't struggled to find that recipe they have been wanting to use for quite some time, or stumbled around a large cookbook sitting on the kitchen counter while they are trying to prepare dinner. For Key Ingredient the team's approach was simple, create a character, Patty, that our target group could empathize with as she discovers recipes the conventional ways. The viewer would easily relate to these quick scenarios, well-positioned to be introduced to the Key Ingredient solution. |
We soon find Patty sitting in an airport of all places, with a small digital device in her hands, able to access her recipes remotely. Then we find her back at the PC where she is now fully engaged with the Key Ingredient site, building her recipe library. Moving Patty back to remote locations on multiple devices, the story showcases the unique benefits of the Key Ingredient app, all leading to a safe and convenient cooking experience in her kitchen. Fun and breezy, we think this video hits the mark!
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PeopleLinx
In this video, as with many others, the story introduces our main character by name, Linda. One of the strengths of our team's animations is the relatable characters that are developed, characters that the viewing audience can connect with. The story opens with Linda using the LinkedIn platform, immediately capturing the attention of our viewer. With the audience quickly invested in Linda's journey, the video transitions to the PeopleLinx solution, keeping the viewer engaged as they learn about the benefits of the PeopleLinx product. |
Getting into the solution so quickly provided the opportunity to showcase the important aspects of the PeopleLinx solution, while keeping the video's runtime down to a reasonable length and getting to the call-to-action in quick fashion. Some stories take a longer time to unfold and the team prides itself on its ability to identify which solutions can cut to the chase, and which need more time to get to the big reveal.